Read the article at Sprudge.com: Black Oak Roasters: Coffee’s Journey On The California North Coast
The article talks about something we hope to see as people move up and down the 101, either on their way home or as travelers:
"With the opening of Keith Feigin and Jon Frech’s Black Oak Coffee Roasters in Ukiah though, there is now a coffee destination, for both travelers and locals alike."
The piece goes on to quote Jon about our intentions and the way we fit into the bigger world of coffee aficionados:
“To be honest,” Frech says, “I don’t think people need coffee education. If someone tastes something they like, they’ll want it. That’s our job, make it delicious and then the journey begins.”
And it recognizes how inseparable we are from our community and roots: